Modern Chic Boutique

Our brief was a love letter: design a SoHo flagship that feels like the founder's own living room, only with better lighting.

We layered warm pendants over polished concrete, hung garments on hand-finished brass rails, and let a single forest-green accent wall do the heavy lifting that signage usually does.

The fitting rooms double as photo studios — a quiet acknowledgment of how today's customer actually shops.